“LG Optimus G is here ‘4’ you now” Ad on Samsung Galaxy S IV Billboard in Times Square

Samsung's Galaxy S IV event will launch in a few hours at Radio City Music Hall. And Samsung has sent out its press invites—“BE READY 4 The Next Galaxy” several weeks ago. However, on Galaxy S IV billboard in Times Square, as shown in the photo, LG has changed its billboards to mock Samsung's "4" themed advertising, touting that the “LG Optimus G is here 4 you now”. They'd probably have a better chance of grabbing our attention if the upgraded Optimus G Pro were here 4 us instead, but that's not an option yet. Still, we have to appreciate a prank pulled off well enough that it even scores some screen time in a Samsung promo video embedded after the break. News from Engadget.com