Will Blackberry Regain Any of its lost Market Share with its new “Blackberry Z10”?

After consistently losing market share for the last few years, Research In Motion hopes to end this trend when it soon releases its new model, the Blackberry 10. The L-series will be called the Blackberry Z10 and for those who can’t go without a QWERTY pad, there will be the N-series apparently by the name of Blackberry X10. It’s reported they will both be available in black and white.

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[caption id="attachment_1245" align="alignnone" width="300"]First BlackBerry 10 smartphone-‘Z10’ First BlackBerry 10 smartphone-‘Z10’[/caption] This device will have to bring something to the table if wants to start competing in this market. And it looks like the performance of BB10 may help. A Web browser speed and rendering comparison test found the device much faster than the iPhone 5 on iOS 6 and HTC (2498) Windows Phone 8X running Windows Phone 8. As for hardware, the L-series will have a 4.3 inch display with 1280 x 768 pixel resolution, dual core 1.5GHz Qualcomm Snapdragon S4 processor, 1GB RAM, micro SD card slot supporting up to 32GB expandable memory, 8MP rear camera, Wi-Fi 802.11 b/g/n and NFC. But performance and hardware might not be enough to dig Blackberry out its hole. The last quarter was terrible for RIM, reporting a $230 million loss and for the first time in its history, Blackberry’s subscriber base declined.


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